Mass communications

Subject's In master's program

The Master’s program in Mass Communications could consist of the following subjects in a semester-wise system: Principles of Mass Communication; Development of Media; Print Media-I (Reporting and Editing); Electronic Media (Radio and Television); Advertising and Public Relations/Corporate Communication during the first semester. Development Communication; Communication Research; Media Law and Ethics; and International Communication; Media Management would be covered during the second semester. Print Media-II; Radio; Television; Advertising; and Public Relations/Corporate Communication would be studied in the third semester. New Media Applications; Intercultural Communication; Specialization; and a Dissertation would be the requirements of the fourth and final semester.

Principles of Mass Communication

This subject would deal with the nature and process of human communication, functions of communication, verbal and nonverbal communication, intra-personal, interpersonal, small group, public and mass communication. Other topics such as ownership patterns of mass media, ethical aspects of mass media, freedom of speech and expression, right to information, media and social responsibility, media accountability, infotainment and ICE would also be included.

Development of Media

It would include sections based on the Print, Radio, Television, Films, Folk media and the New Age technology media. The subject would explore the evolution of these media and their contributions to language and societal and cultural development.

Reporting and Editing

This subject covers the different types of reporting such as political, legislative, diplomatic and specialized reporting strategies as well as the methods and tools of editing.

Electronic Media

Electronic Media and its growth and importance in the recent years and the methods and technology of audio-visual communication techniques will be explored.

Advertising and Public Relations

The relevance of advertising, its various types and the socioeconomic effects are discussed in this subject along with the ad agency management and mass media laws concerning advertising. Public relations in the private, public and governmental sectors are explored and its functions and methods are discussed.

Development Communication deals with the use of communication for developmental needs of the society like the rural population and so on. Communication research deals with the methods and tools of communication research.

Media Law and Ethics

This paper covers areas in the basic rights and freedoms guaranteed by the Constitution and the laws pertaining to the Press. Ethical problems such as privacy, codes of conduct are also dealt with.

International Communication

The topics dealt with would relate to the political, cultural and economic aspects of international communication and the issues with it in recent times.

Communication Technology

Communication Technology covers the internet technology and cyber journalism aspects.

Inter-cultural Communication

Inter-cultural Communication explores the cultural aspects of communication and the barriers that prevent proper communication.

Mass media would also cover areas

The semester courses in Print Media II, Radio, Television, journalism and production, advertising, and public relations/corporate communication are all practical oriented, with a hands-on approach, investigating the different production and reporting perspectives.