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Mass communications

Mass communication is undoubtedly one of the fastest developing disciplines at the global level. The principal and groundbreaking modifications in mass media have been ushered in by the arrival of the satellite communication and the internet. Major changes in printing technology with the help of computers and other electronic devices have also brought in a total change in mass media. The subject has now become so vast that each of these media of mass communication (such as radio, television, newspapers, magazines, films, online web pages and social media) has become important enough to develop into an effective science and art and a veritable academic discipline by itself. The subject of mass media would also cover areas in media and economics, politics, sociology, psychology, management and administration, and so on.

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Subject's In master's program
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The Master’s program in Mass Communications could consist of the following subjects in a semester-wise system: Principles of Mass Communication; Development of Media; Print Media-I (Reporting and Editing); Electronic Media (Radio and Television); Advertising and Public Relations/Corporate Communication during the first semester. Development Communication; Communication Research; Media Law and Ethics; and International Communication; Media Management would be covered during the second semester. Print Media-II; Radio; Television; Advertising; and Public Relations/Corporate Communication would be studied in the third semester. New Media Applications; Intercultural Communication; Specialization; and a Dissertation would be the requirements of the fourth and final semester.

Principles of Mass Communication
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This subject would deal with the nature and process of human communication, functions of communication, verbal and nonverbal communication, intra-personal, interpersonal, small group, public and mass communication. Other topics such as ownership patterns of mass media, ethical aspects of mass media, freedom of speech and expression, right to information, media and social responsibility, media accountability, infotainment and ICE would also be included.

Development of Media
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It would include sections based on the Print, Radio, Television, Films, Folk media and the New Age technology media. The subject would explore the evolution of these media and their contributions to language and societal and cultural development.

Reporting and Editing
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This subject covers the different types of reporting such as political, legislative, diplomatic and specialized reporting strategies as well as the methods and tools of editing.

Electronic Media
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Electronic Media and its growth and importance in the recent years and the methods and technology of audio-visual communication techniques will be explored.

Advertising and Public Relations
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The relevance of advertising, its various types and the socioeconomic effects are discussed in this subject along with the ad agency management and mass media laws concerning advertising. Public relations in the private, public and governmental sectors are explored and its functions and methods are discussed.

Development Communication deals with the use of communication for developmental needs of the society like the rural population and so on. Communication research deals with the methods and tools of communication research.

Media Law and Ethics
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This paper covers areas in the basic rights and freedoms guaranteed by the Constitution and the laws pertaining to the Press. Ethical problems such as privacy, codes of conduct are also dealt with.

International Communication
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The topics dealt with would relate to the political, cultural and economic aspects of international communication and the issues with it in recent times.

Communication Technology
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Communication Technology covers the internet technology and cyber journalism aspects.

Inter-cultural Communication
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Inter-cultural Communication explores the cultural aspects of communication and the barriers that prevent proper communication.

Mass media would also cover areas
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The semester courses in Print Media II, Radio, Television, journalism and production, advertising, and public relations/corporate communication are all practical oriented, with a hands-on approach, investigating the different production and reporting perspectives.

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