Marketing is the area of managementresponsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution. According to American Marketing Association Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Graduates with an undergraduate degree in marketing have endless career opportunities in the marketing world as it is an integral and in-demand job for most companies. Many find jobs in entry level positions in sales or as assistants in marketing departments and general management. Others may be employed in marketing research or advertising. A postgraduate degree will help in landing jobs in senior positions such as advertising manager, consumer behaviour consultant, marketing researcher, product and brand manager, public relations manager and retail manager. Marketing students will acquire in depth knowledge that can help in any business-related career. Duration of an undergraduate degree program in marketing is three years.
First year subjects are aimed at making students understand the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment. The modules generally comprise of Financial Aspects of Business, Marketing Intelligence, Marketing Theory and Practice and Personal and Professional Development
Modules studied during the second year aims at furtherdeveloping students understanding on fundamental marketing concepts. Students take more theoretical marketing modules alongside business-related modules, Second year modules generally comprise of Brand Management, Consumer Behaviour, Marketing Research, Entrepreneurship and Small Business Marketing, Fashion and Luxury Goods Marketing and Managing Marketing.
Subjects covered during the third year generally comprise of E-Marketing Strategy and Social Media, Marketing Strategy and Planning, Creative Advertising and Promotion, Direct and Customer Relationship Marketing and International Marketing Optional subjects may include New Venture Management, Public Relations and Corporate Reputation Management and Services Marketing Management. Also in many universities students have to undertake Work Internship program during the final year.
“Marketing is a race without a finishing line”, said famous Marketing author and professor, Philip Kotler. Most students who have a keen interest in marketing are also excited about the immense opportunities it offers. The course offers students adequate exposure in the form of workshops and seminars along with the mandatory study material, assignments and assessments. It is always a race against many odds for students that choose to major in Marketing at the university level- undergraduate, postgraduate or PhD or study this subject as part of other courses in Canada.
Written submissions in the form of academic essays, critique, case studies, reports, analysis, are just some of the different kinds of mandated contributions from the students, which are graded. Often students feel demoralised along the way finding it difficult to handle the complexity of the topics in Marketing. Putting pen to paper to churn out varied written assignments according to university specifications in a stipulated timeframe tends to overwhelm the students who are already juggling between classes and examinations. This can cause an overall dip in performance especially in the assignments and submissions, which can reflect adversely on the grades. Students can face a huge setback very early in their marketing journey and some of them never really catch up.
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-Develop and critically analyze a focused research topic relevant to course objective # 5 (Recognize the mandate, legal obligations, and responsibilities of a Registered Nurse practicing in Ontario. -The course textbook is Ethical & Legal Issues in Canadian Nursing, 4th ed, Keatings and Adams
1000 words (including OSCOLA referencing) “The case of R v Brown [1993] provides important insight into both the law’s approach to consent to harm, but also into the nature of law more broadly.” Critically discuss.
2 --- One Essay (50 points) All students are to submit a 2,500 word essay due on the dates specified on the calendar below (to make sure your essay respects the word-count, use the ``review'' tab in Microsoft Office and click on ``word count,'' make sure to un-tick ``Include, textboxes, footnotes...''). A word count should appear at the end of your essay....
Assessment 1 Please read the brief carefully.
I have attached the essay brief which should hopefully explain everything. But there are two parts to this essay the main essay which is 2500 words and a reflection that is 1000 words. In the Brief I have highlighted SARA which is the model we've been asked to use: -Scanning -Analysis -Response -Assessment Further information on this model can be fou...
The title of the assignment is “ A critical analysis and evaluation of the role of the nurse in measuring and promoting quality care and prescribing medications.“ There is also a scenario to use in conjunction as detailed in the assignment brief . The assignment brief attached and also the scenarios. The scenario of choice is number 3 ( Malcolm) This i...
Summative essay re Teams & Leadership styles •The deadline for submission of this assignment is 1:00pm on the first Monday of the Assessment Period for that Trimester •The word count is a maximum of 2000 words. If the word count exceeds 2200 words, a 10% penalty is applied. There is no penalty for being under the word count. •Essay question: ‘C...
Critically evaluate the impact of the 1988 Education Reform Act.
Description is essay is attached to file
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