Marketing is the area of managementresponsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution. According to American Marketing Association Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Graduates with an undergraduate degree in marketing have endless career opportunities in the marketing world as it is an integral and in-demand job for most companies. Many find jobs in entry level positions in sales or as assistants in marketing departments and general management. Others may be employed in marketing research or advertising. A postgraduate degree will help in landing jobs in senior positions such as advertising manager, consumer behaviour consultant, marketing researcher, product and brand manager, public relations manager and retail manager. Marketing students will acquire in depth knowledge that can help in any business-related career. Duration of an undergraduate degree program in marketing is three years.
First year subjects are aimed at making students understand the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment. The modules generally comprise of Financial Aspects of Business, Marketing Intelligence, Marketing Theory and Practice and Personal and Professional Development
Modules studied during the second year aims at furtherdeveloping students understanding on fundamental marketing concepts. Students take more theoretical marketing modules alongside business-related modules, Second year modules generally comprise of Brand Management, Consumer Behaviour, Marketing Research, Entrepreneurship and Small Business Marketing, Fashion and Luxury Goods Marketing and Managing Marketing.
Subjects covered during the third year generally comprise of E-Marketing Strategy and Social Media, Marketing Strategy and Planning, Creative Advertising and Promotion, Direct and Customer Relationship Marketing and International Marketing Optional subjects may include New Venture Management, Public Relations and Corporate Reputation Management and Services Marketing Management. Also in many universities students have to undertake Work Internship program during the final year.
“Marketing is a race without a finishing line”, said famous Marketing author and professor, Philip Kotler. Most students who have a keen interest in marketing are also excited about the immense opportunities it offers. The course offers students adequate exposure in the form of workshops and seminars along with the mandatory study material, assignments and assessments. It is always a race against many odds for students that choose to major in Marketing at the university level- undergraduate, postgraduate or PhD or study this subject as part of other courses in Canada.
Written submissions in the form of academic essays, critique, case studies, reports, analysis, are just some of the different kinds of mandated contributions from the students, which are graded. Often students feel demoralised along the way finding it difficult to handle the complexity of the topics in Marketing. Putting pen to paper to churn out varied written assignments according to university specifications in a stipulated timeframe tends to overwhelm the students who are already juggling between classes and examinations. This can cause an overall dip in performance especially in the assignments and submissions, which can reflect adversely on the grades. Students can face a huge setback very early in their marketing journey and some of them never really catch up.
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HIGH SCHOOL STANDARD – YR 12. Up to 2000 words. I've attached the basic theories and themes for the essay.
THE COMPANY CHOSEN IS PERSIL Assignment Brief: Sustainability Marketing Audit Report Objective and task: You are working as a marketing consultant, and your firm has been hired to advise the Board of Directors of an organisation (selected from the list provided on Blackboard). Your task is to critically evaluate and provide recommendations to improve its s...
A 3500-word piece of work that is an essay critically analysing the nature, characteristics, needs and expectations of different consumers within their sector, drawing together a range of interdisciplinary approaches, evaluating theories and concepts of consumer behaviour and justifying appropriate responses to issues of consumption. Topic: Globalisation a...
The essay it’s 3000 words but I need a 400 extra words as an abstract. I am attaching the brief and I highlighted my essay subject. ITS BLOCK 5! I’m attaching also the question that the essay subject needs to be. In the brief the writer will find sourced for block 5 - the crisis of modernity.(my topic) and I would like to use them. If the writer does not ha...
APA (7th edition) harvard reference style ( end list citation and in text citation) 3000 word assignment on “the principles of personalised care (describing the 6 components of the Comprehensive personalised operating model as Per NHS Long term plan (2019) and How an episode of care (i.e a patient I cared for) relates to the 6 components). 3) importance of...
Hi. IM looking to include masculinity, feminism and ultra realism as theories in the report please.
I will attach everything to read through to understand this essay and the format in which to write it. I need to get a 1:1 in this, please, so follow the 70% and higher format. Please make sure you use Pub Med and CINHAL and any other good research that you find. When making the question, please try to make it interesting where you can use critical thinking....
12-15 slide power point with speaker notes
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