Introduction to Tourism and Events
Overview: The Glastonbury Festival
The Financial Implications of the Glastonbury Festival towards the Local Community and the festivalgoers during and after the Festival
Effects of Events on Host Communities
Requisite Managerial Skills of a Festival Organizer
The Glastonbury Festival ranks amongst the planet’s most famous music festivals. It started in 1971 from the initiative of Michael Eavis, a farmer residing in Somerset (Julien, 2005pp2). This festival occurs annually during the final weekend of June in the Pilton village located in South-West England. Its occurrence thus coincides with the Summer Solstice. The Glastonbury Tor overlooks this site. This festival is a major allure to individuals that emanate from variant lifestyles and communities (Julien, 2005pp2). This is majorly because it usually exudes a positive atmosphere of inclusiveness and a sense of community. Though its major theme is music, it now offers supplemental entertainment that includes circus, theatre, dance, and comedy (Julien, 2005pp2).
The Glastonbury Festival usually elicits numerous fiscal implications for both the local communities and the individuals both during and after its occurrence (Glastonbury Festivals, 2008pp12). These fiscal implications usually include spending and profiting approaches that emanate from the conduction of this festival. In this context, these fiscal impacts involve the fiscal impact of this event.
For the local community, fiscal impacts include direct and indirect impacts. Direct impacts include sales and related expenditure in addition to fiscal revenue that emanates from related jobs. Direct impacts comprise of total income and expenditures at the site of the festival. On the other hand, indirect impacts comprise of effects towards ventures that received direct expenditure in addition to enhanced activities of supply chains (Glastonbury Festivals, 2008pp12). This is in pursuit of satisfying demands of festivalgoers and the festival itself. Induced impacts or implications comprise of expenditure increments that result from increased salaries indirectly or directly affiliated to this festival. This is because this supplemental income influences the occurrence of additional effects that are repercussive in nature. Thus, this supplemental income usually stimulates increased fiscal activity in a general context.
For instance, approximately 177,500 visitors attended this event in 2007. According to this figure, about 76.9% possessed standard tickets whilst approximately 10.9% had trader passes. Only about 6% were volunteers whilst local residents represented about 2% of this total figure. 4% of attendants comprised of individuals who had other tickets such as crew tickets of performer tickets (Glastonbury Festivals, 2008pp13). All these groups have exhibited a tendency of spending in significantly different patterns. During this year, the average spending level of a single individual in a single trip irrespective of ticket category amounted to about 144.12 pounds on the site and approximately 293.24 pounds in other sectors not on the festival, site. Thus, the mean daily expenditure for residing visitors amounted to 42 pounds whilst that of a day visitor was 41 pounds.
These figures amounted to an approximate gross spending of 25,579,700 pounds on-site and 26,470,230 for off-site spending (Glastonbury Festivals, 2008pp14). This shows that there are numerous fiscal implications for both host communities and festivalgoers. This is because it is apparent that visitors have to plan fiscally for having about 41 pounds to spend each day one is attending the festival (UK Music, 2011pp23). In addition, the host community has to ensure that it has relevant structures in place to ensure that they benefit maximally from this festival. In this context, they have to define how to engage in relevant fiscal procedures that will ensure that they benefit from the spending patterns of foreigners in attendance.
There are numerous effects that events and festivals have on host communities and relevant locations. Events of relatively large proportions such as the Glastonbury Festival usually result to both foreign and local tourism. This is because large percentages of festivalgoers usually travel to such venues in order to attend these festivals. As a result, effects that emanate from occurrences of events are virtually similar in nature to effects of tourism towards a particular tourist destination or spot (Dimitrios, 2005pp8). Such effects are usually both negative and positive in nature. In this context, the effects of events towards host communities include economic or fiscal effects, environmental effects, cultural effects, societal effects, and political effects (James, 2009pp78).
In relation to political effects, event-induced travel usually refers to a means that enables the interaction of varying religions, people, and cultures. This is usually a beneficial move since they get to learn different cultures and appreciate their diversity (James, 2009pp228). However, in this context, such events usually exhibit extreme differences between host communities and tourists especially in relation to lifestyle and wealth. This can in some instances cause extensive resentment, hate between these two groups in a particular events, and can result in brawls in severe cases.
In this context, event-induced tourism in addition to other tourist forms usually enables host communities to enjoy novel income gateways. This is usually positive since it generally enables them to upgrade and enhance their lifestyles (James, 2009pp228). However, this additionally has negative effects. For instance, events usually influence host communities to abandon their traditional lifestyles and related tasks in favor of attending these events and getting additional cash. This usually makes them to be dependent on event-related income pathways. Thus, after the conclusion of such events, they usually tend to suffer especially when re-adjusting to their traditional lifestyles.
The Culture factor represents one of the major consumables related to events and event-induced tourism (James, 2009pp161). Thus, host communities usually have a rare chance to experience different cultures of individuals from foreign locations, which can be extensively educational and profitable. However, all forms of tourism are usually invasive but necessary procedures. Thus, negative effects include the thrusting of host communities into modern lifestyles and cultures of foreign individuals. This usually represents a major threat concerning the extinction of the distinct cultural products and lifestyles of host communities.
This factor is usually arguable as to whether its overall effects are negative or positive in nature. This is because though event-induced tourism usually destroys or disrupts environments and ecosystems, it can additionally represent the major influence and drive that can aid in effective conservation of unspoiled landscapes, which are usually susceptible to industrial invasion and development (James, 2009pp228). This is because events influence administrations to preserve landmark landscapes in order to act as an additional influence to individuals planning to attend such events.
The major benefit of events and event-induced tourism is the large amount of profits that they bring to a host community. However, host communities additionally have a fiscal obligation that concerns the maintenance of such events in ensuring their recurrence. This is in addition to maintaining additional influential tourism factors that they use to influence individuals to attend such events (Dimitrios, 2005pp347). Event and event-induced tourism development usually enables multinationals to encroach host communities in the pretext of proffering relevant services to foreign event goers. The major negative impact or effects in this context are that these corporations usually direct an excessively large percentage of these profits towards their home regions. Thus, host communities do not get to benefit in a rightful manner.
Festivals refer to events that last for more than one day and usually last for four days to approximately one week. In this context, festival organizers are accountable for ensuring that such events go on seamlessly and successfully according to plan (Ian et al, 2012pp83). As a result, such festival organizers have to possess and exhibit various managerial skills in efficient and effective approaches. This is because this procedure involves coordination of various events involved in such festivals in a manner that ensures that festivalgoers get to enjoy such an event. In addition, an effective festival organizer has to be capable of defining the particular place, time, purpose, and theme of a particular event.
Organizing of festivals usually demands extensive forms and exhibitions of dedication and expertise. This is in addition to various managerial skills that include excellent communication skills, creativity skills, delegation capabilities, and immense organization skills. This is in addition to possessing effective multi-tasking capabilities (Ian et al, 2012pp89). Festival organizers usually represent managerial positions in planning procedures involved in festivals. Thus, these organizers should additionally possess and exhibit effective problem-solving capabilities. Such skills will aid them to plan effectively and thus meet stated deadlines without overdue stress and work-related pressure. An event organizer should additionally be capable of paying required attention towards details and be capable of planning all requisite procedures within stated festival budgets.
Moreover, an event organizer should possess practical experience and skills that involve effective marketing strategies. These skills require possession of adequate academic knowledge regarding marketing and business sectors (Ian et al, 2012pp89). Such skills enable festival organizers to ensure that festivals start and conclude seamlessly. In relation to educational requisites, festival organizing does not limit an individual to any particular field of qualification. However, effective festival organizers need to possess at least basic knowledge of marketing, leisure, hotel management, or catering procedures in addition to a general proficiency in business operations. In most festivals, required academic skills that complement an individual’s managerial skills include first degrees in sport subjects, leisure subjects, business subjects, or subjects related to tourism. Additional managerial skills include positive personality skills and attributes (Ian et al, 2012pp89).
Dimitrios, T., 2005. Event Management: A Professional And Developmental Approach. Cape Town: Juta and Company Ltd.
Glastonbury Festivals., 2008. Glastonbury Festivals 2007: Economic Impact Assessment. Retrieved on 8/07/2013 From http://www.agreenerfestival.com/wp-content/uploads/GEandI_Resources/Glastonbury_Economic_Impact_2007.pdf
Ian, Y., Jane, A., Martin, R., Siabian, D., & Una M., 2012. Festival and Events Management. London: Routlegde.
James, M., 2009. Event Management and Sustainability. London: CABI
Julien, T., 2005. GLASTONBURY. Pathe Distribution - BBC Films in association with Hanway Films Limited and Emap Performance. Retrieved on 8/07/2013 From http://home.snafu.de/fsk-kino/kinopresse/glastonbury/Glastonbury%20production%20notes.pdf.
UK Music., 2011. The Contribution of Music Festivals and Music Concerts in the UK. Retrieved on 8/07/2013 From http://www.ukmusic.org/assets/media/UK%20Music%20-Music%20Tourism.pdf.